To Win the Pool, Look the Other Way: Poologic makes the New York Times sports page. (subscription or payment required)
Using Pool Logic To Turbocharge Your Bracket: Poologic makes Grant Wahl's Sports Illustrated column. Grant reports that he used Poologic entries in his 2004 office pool and got awful results. (But Grant informed me that he would have finished in the money if he had used Poologic in his office pool in 2005.)
Everybody in the Pool: Smart Money magazine article on Brad Carlin, Ed Kaplan, Poologic, and me.
Poologic FAQ: includes Java calculator that implements Carlin's approach as improved by Kaplan and others.
Bracket Science 101 Toss-up games key to success in pool
Tourney Bracket Strategy Guide
Some Tips for Becoming A Shark in the Office Pool